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Senior Lead Digital Marketing Manager @Lumen Technologies
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WORK HISTORY
Senior Lead Digital Marketing Manager @Lumen Technologies
Portland, OR, US
EDUCATION
University of Oregon
Bachelor of Science (B.S.), Geographic Information Science and Economics
George Fox University
Master of Business Administration (MBA), Marketing/Marketing Management, General
ABOUT CODY LYONS
I’m a data-driven digital marketing and demand generation leader with a proven track record of executing impactful, full-funnel strategies that drive revenue growth and accelerate pipeline.With 15+ years of marketing experience across B2B SaaS, emerging tech, and retail, I specialize in orchestrating omnichannel campaigns that marry creativity with analytics, ensuring every initiative is purposeful, measurable, and aligned with business objectives. I thrive at the intersection of marketing, sales, and revenue operations, turning strategic insights into scalable programs that deepen customer relationships and elevate brand visibility.Core Skills- Demand Generation & Digital Marketing- Campaign Strategy & Execution, and Architecture- Marketing Automation & CRM (HubSpot, Marketo, Pardot, Salesforce)- Account-Based Marketing (ABM) & Paid Media (SEM, Social, Display)- Data Analysis, Reporting & Performance Dashboarding (GA4, Looker Studio)- Content Marketing & SEO Strategy- Sales Enablement & Cross-Functional Alignment- Email Design & Development (HTML, CSS)Certifications & Expertise- MBA in Strategic Marketing Leadership- Google Analytics (GA4), Google Ads, Pardot, HubSpot- Marketing Automation & CRM: HubSpot, Salesforce, Pardot, Account Engagement- Paid Media & Retargeting: LinkedIn, Twitter, Facebook, Hootsuite- Project Management: Asana, JIRA, ConfluenceAt my core, I’m passionate about transforming complex marketing challenges into actionable strategies that deliver measurable impact. Always open to connecting, collaborating, and exploring new opportunities.
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