Cliff King

Director, Sports Marketing Jordan Brand @耐克

Create and lead the development and implementation of company-wide sports marketing strategy designed to support and strengthen Jordan Brands position and business growth in performance category. Develop and maintain key relationships. Support the development of new and innovative products and marketing ideas in partnership with Brand, Footwear, and Communications. Provides real-time information and athlete insights to the rest of the organizations to help create brand stories and create the best performance product on the market. Responsibilities: • Seek, sign and service sports assets as well as the direction of the portfolio of team member and team/club endorsements. • Serve as an all-around expert on Jordan Brand athletes and provide sports marketing guidance and direction company wide. • Develop strategy and a portfolio of assets. • Spearhead contractual negotiation process from start to finish in partnership with Business & Legal Affairs. • Develop and implement strategic vision and strategic plans for Sports Marketing. • Deliver out-of-the-box thinking that enhances Jordan Brand athlete experience. • Partner with Brand and Communications to champion opportunities that celebrate big performance moments and milestones and elevate Jordan Brand athletes.