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Claudio Fernando Arrighi Czarnobai
Head of Small and Medium Business Latam @NielsenIQ
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WORK HISTORY
Head of Small and Medium Business Latam @NielsenIQ
São Paulo, BR
EDUCATION
USP - Universidade de São Paulo
Master of Business Administration - MBA, Business Administration and Management, General
USP - Universidade de São Paulo
Bachelor's degree, Social Sciences
Youngstown State University
Retail Understanding Course, Retail
ABOUT CLAUDIO FERNANDO ARRIGHI CZARNOBAI
I am Claudio Czarnobai, a dynamic sales and consultant professional with over 18 years of experience in the global market research industry. I currently lead the small and medium business (SMB) segment in Latin America for NielsenIQ, the world\'s leading provider of consumer and market intelligence. My core competencies include reinventing and modernizing traditional trade information, leveraging advanced analytics and technology to deliver data-driven insights and outcomes, and designing and executing go-to-market strategies to satisfy clients in sales, marketing, and trade-marketing areas. I have a proven track record of driving digital transformation, relationship management, senior level engagement, and complex project delivery across various retail channels and FMCG/CPG manufacturers. I am also a passionate leader who empowers and motivates local and remote teams to achieve excellence and innovation. My mission is to help SMBs in Latin America grow and thrive in a competitive and changing market, by providing them with the best solutions, tools, and support from NielsenIQ. I am always looking for new opportunities and challenges to create value and impact for my clients, my company, and my industry. I hold an MBA with a specialization in Fast Moving Consumer Goods Markets and a Retail Understanding Course from Youngstown State University. I am also fluent in Spanish, English, and Portuguese.
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