Claudia Holland

Account Director @Trade Me

Auckland, NZ

Client relationship management:• Working closely with agencies to ensure their needs are met.• Developing strong, long-term relationships with brands, agencies, and stakeholders.• Understanding client objectives and translating them into effective digital media strategies- Digital strategy and campaign execution:• Leading the development of data-driven digital media campaigns across Trade Me\'s channels• Working closely with media planners and data analysts to optimize campaigns for performance.• Ensuring campaigns align with industry trends, audience insights, and best practices- Revenue & Business Growth:• Identifying upsell and cross-sell opportunities for digital media solutions.• Driving new business pitches and expanding existing accounts.• Managing budgets, forecasts, and ensuring campaigns deliver ROI- Data & Performance Analysis:• Interpreting campaign data and performance metrics to provide actionable insights.• Collaborating with analytics teams to measure success and improve future campaigns.• Ensuring data-driven decision-making to maximize engagement and conversions- Cross-functional team collaboration:• Mentoring account executives and assisting with their ongoing training.• Working closely with internal teams (ad ops, data analysts, programmatic, marketing) to ensure seamless execution.• Ensuring projects are delivered on time, within budget, and exceed client expectations- Industry and technology trends:• Staying up to date with emerging digital media trends, technologies, and innovations (e.g, AI, automation, cookieless advertising).• Advising clients on new opportunities in digital advertising opportunities at Trade Me, such as utilising data clean rooms for privacy-compliant data collaboration.

University of Cape Town

BA Double Major, Psychology and Media & Writing

Massey University - Te Kunenga ki Pūrehuroa

Graduate Diploma, Psychology