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Claire Dyèvre
Commercial Strategy Director @Publicis Health
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WORK HISTORY
Commercial Strategy Director @Publicis Health
Strategic partnership with primary care leadership teams at a leading US pharma company, supporting insight‑led decision‑making for the Covid franchise and vaccines across international markets.• Leadership of competitive strategy, risk mitigation and scenario planning, enabling teams to anticipate market volatility, policy shifts and competitive dynamics when shaping strategic direction and tactical choices.• Strategic framing and roadmapping across the lifecycle, including launch planning and readiness, from policy and access considerations through to field‑force enablement and patient activation, ensuring strategy is translated into coherent and actionable execution.• Design and rollout of an executional excellence framework, establishing shared standards across markets to pull through global strategy, with focus on- prioritisation of executional pillars across the product value chain - clear articulation of “what good looks like” for each pillar, leveraging SMEs from each function, balancing consistency with local context - structured maturity assessment, cross‑market learnings and community building• Leadership of in‑market deep‑dive workshops (Europe, Canada, Japan, South Korea), working with global, international and local teams to challenge assumptions, validate strategic direction and refine tactical focus using consumer, HCP (inc. pharmacist) insights as a basis for discussions and decisions• Cross‑functional strategic advisory, supporting alignment, informed trade‑offs and effective decision‑making in complex stakeholder environments, applying market intelligence and performance signals to guide priorities, improve execution quality and support behaviour change.
EDUCATION
Conservatoire national des arts et métiers - Cnam
Master en sciences de gestion, mention commerce international, International Business
University of Greenwich
Bachelor's degree, International Marketing
SKILLS
ABOUT CLAIRE DYÈVRE
I am an international (ex-US) commercial strategy and integrated insights leader in the life sciences industry, partnering with senior leadership teams to shape data-driven decisions that unlock sustainable brand and portfolio growth. I have led and influenced regional decision-making by integrating:• Market intelligence, competitive landscape analysis and scenario planning• Consumer and HCP insight agendas aligned to brand and portfolio priorities• Stakeholder engagement strategies grounded in measurable impact• AI/ML-informed curiosity and emerging data approaches to advance insight generationI work closely with medical, market access, legal, compliance, sales and global, regional and local commercial and marketing teams — acting as a strategic partner to align perspectives, challenge assumptions and drive coherent, future-fit decisions. Strategic in perspective, rigorous in analysis and pragmatic in delivery, I help leadership teams navigate uncertainty, prioritise investment and build commercially resilient, globally scalable brands. Key therapeutic areas: cardio-metabolism (T2D, CVD), infectious diseases (vaccines), oncology, migraine, rare diseases, urology
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