Cindy Birdsong

Managing Partner @Brand Licensing Team

Atlanta, GA, US
EMAILS
c••••••••@blteam.com
MOBILE NUMBERS
+16•••••••46

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WORK HISTORY

Feb 2009 — Present

Managing Partner @Brand Licensing Team

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Managing Partner of Brand Licensing Team - a licensing agency based in Atlanta. Clients include The Coca-Cola Company, MillerCoors, General Mills, Focus Brands, Cold Stone Creamery, Hasbro, Fender Musical Instruments Corporation, Hickory Farms, Chick-fil-A, Boys & Girls Clubs of America, EKOCYCLE, Morris Animal Foundation, and Buttoned Up. Our agency has a strong strategic and design focus with the fundamental belief that Licensing is a valuable marketing tool to connect consumers to the brand. BLT is an agency with licensor experience - we come from the brand side of the business and bring strong experience across a broad portfolio of products. BLT was a 2019 International Licensing Award Recipient for Best Retailer for Corporate Initiative relative to work done with Coca-Cola/Forever 21. Cola-Cola was Best Food, Beverage, Restaurant Brand recipient, 2020 International Licensing Award - BLT was part of this brand achievement!

SKILLS

Product MarketingBrand LicensingCompetitive AnalysisCustomer InsightBrand ManagementCorporate BrandingLicensingStrategic ThinkingShopper MarketingMarket ResearchNew Business DevelopmentMarketingProduct DevelopmentBrand DevelopmentMerchandisingLeadershipMarketing ResearchBrand ArchitectureOrganizational EffectivenessMarketing ManagementFmcgManagementBrand EquityCross-Functional Team LeadershipP&L ManagementRetailStrategyMarketing StrategyPricingStrategic PartnershipsConsumer Products

ABOUT CINDY BIRDSONG

Marketing and Licensing Professional with international and retail…

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