Christopher Boyer
Chief Marketing Officer (CMO) ⇨ Global Marketing Strategy, Brand Development, Team Leadership ⇨ 25+ Years ⇨ Led Award Winning Campaigns for Nestlé, Coca-Cola, Geico & The North Face ⇨ Drove Revenue from $600M to $1B+
- Role
- Usta Project Consultant at (USTA) United States Tennis Association
- Location
- Pasadena, CA, US
- LinkedIn followers
- 500 followers
About Christopher Boyer
As an award-winning Chief Marketing Officer with 25+ years of proven success in the…
Experience
Usta Project Consultant
(USTA) United States Tennis Association
Jul 2024 — Present
Led a national GAP analysis of 118 USTA Pro Circuit and ITF Junior Circuit tournaments, identifying cost-saving opportunities, revenue drivers, and strategic sponsorship assets. Engaged over 70 internal and external stakeholders as a Project Consultant reporting to the CEO, delivering actionable recommendations to the USA Tennis business unit. Managed end-to-end cross-functional project delivery by formulating operational execution plan, process enhancements, and detailed budget with revenue forecasts—driving project launch on time. Developed strategic project roadmaps, detailed timelines, and executive reporting frameworks for the Managing Director of USA Tennis and the CEO. Designed the first-ever internal tennis venue dashboard integrating key data points to identify, evaluate, and solicit high-potential tournament sites nationwide. Collaborated with internal teams and external vendors to advance USA Tennis and USTA Pro Circuit strategic objectives, aligning efforts with ATP, WTA, ITF, and key business stakeholders.
Skills
- Brand Development
- Digital Media
- Brand Management
- Marketing Strategy
- Social Media Marketing
- Market Planning
- Strategic Partnerships
- Online Marketing
- Advertising
- Sponsorship
- Social Media
- Digital Marketing
- Relationship Marketing
- Digital Strategy
- Marketing
- Integrated Marketing
- Public Relations
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