Christine Berrios

Demand Generation Manager @Bettercomp

I’m a B2B marketer who loves turning strategy into pipeline. My focus is demand generation, specifically, building top-of-funnel campaigns that don’t just get clicks, but actually drive business.I design and run paid media, retargeting, and audience segmentation strategies that expand reach and bring the right prospects into the funnel. From launching LinkedIn ads to building intent-based nurture tracks, I’m always testing and optimizing to improve engagement and conversion.I also geek out over the operational side: refining lead scoring, automating nurture workflows, and making sure tools like HubSpot and Salesforce are working for us, not the other way around. Clean data, clear processes, and scalable programs are key to making campaigns succeed.At the end of the day, I believe great demand gen is part art, part science, and a lot of cross-functional teamwork. I enjoy partnering with sales, SDRs, and other teams to make sure our efforts are aligned, targeted, and measurable.