Christina Montoya-Halter

Communications and Marketing Manager, El Paso Water Utilities @El Paso Water

El Paso, TX, US

Provides leadership and strategic direction in the development of marketing and communication plans for utility initiatives• Develops key messages for strategic initiatives • Oversees crisis communication, proactive public relations and stakeholder relationship management• Primary Utility spokesperson • Develops and maintains relationships with community and government organizations• Write and produce videos on utility initiatives • Supervise communications department to include media relations, social media strategies, internal and external publications, advertising initiatives, and public relations• Coordination with conservation department and educational facilities on marketing initiatives and outreach activitiesPROFESSIONAL PRESENTATIONS: • January 2014 Webcast, Texas American Water Works Association – “Consumer Outreach” Conference Speaker: • 2015 WateReuse Association Symposium – “Communicating Purified Water for El Paso: A Sustainable Water Supply”• 2015 American Water Works Association Annual Conference and Exhibition “Communicating Purified Water for El Paso: A Sustainable Water Supply”• 2014 American Water Works Association Annual Conference and Exhibition -\"Implementing Direct Potable Reuse in the Arid Southwest: El Paso’s Advanced Purified Water Treatment Plant”• 2013 American Water Works Association Annual Conference and Exhibition – “A Non-Conservative Approach to Conservation Marketing,” Short Circuiting Social Media Skepticism”• 2012 American Water Works Association Annual Conference and Exhibition – “Going Beyond the News Release,” “Getting Good Media Coverage,” “Using a Mascot to Teach Water Conservation”• 2010 Water Environment Federation Utility Management Conference - “Multi-Pronged Stormwater Outreach Program”• Texas Water 2010, Texas Section American Water Works Association:– “Multi-Pronged Stormwater Outreach Program,” and “Getting More Media Coverage – Going Beyond the News Release”