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Managing Partner @SIBERIA
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WORK HISTORY
Managing Partner @SIBERIA
New York, NY, US
Agency principal and partner.
EDUCATION
Wesleyan University
BA, Government, International Relations
New York University
Certificate, Marketing Brand Strategy
SKILLS
ABOUT CHRIS MELE
I\'ve been working at the center of digital disruption for the last 20 years. It\'s been a wild ride. From the explosion of cloud computing, to social media, the smartphone, all the realities, and AI, my work has been dedicated to thoughtful strategic exploration and experimentation, and foot-on-the-gas delivery of NextGen digital experiences, services and platforms.Favorite projects include Spotify Wrapped, the Domino\'s Pizza Tracker, The Met app, Reese’s Book Club, and a bunch of secret shit I\'m not supposed to write about on LinkedIn. I believe tech should be an invisible underpinning to creative and well crafted experiences that improve the human experience. If we\'re not hitting that last point, we are doing it wrong. Don\'t lead with tech. Specialities: customer insights, white space definition, R&D, emerging technologies, CX and service design, product creation and roadmap development, product delivery, and above all else — stripping things down and moving fast.I own and operate Siberia, a design and engineering studio that does all of these things.
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