Chris Whiting

European Category Development Manager - Nutrition @Synergy Flavors

High Wycombe, GB

Responsible for the growth of Synergy Flavour\'s European nutrition category which was achieved through early to market, trend-led new product development. My key responsibilities include leading the category team, researching & identifying trends, project management and finally the roll-out to our customer base in the form of in-person trend presentations and product tastings.Campaign roll-outs were also frequently supported by media including press releases & video interviews as well as through trade shows such as Vitafoods for which I was responsible for organisingIn addition to my responsibilities as Category Development Manager, I was also the commercial \"Data Champion\" for my region, creating and deploying reports on Power BI for the commercial team and acting as the link between commercial and our business intelligence team. As part of this programme I was also trained to be proficient in using JMP advanced statistical software.

York College, York UK

A Level

De Montfort University

Bachelor's Degree, History and Journalism