Krystian Pakuła

WORK HISTORY

EDUCATION

ABOUT KRYSTIAN PAKUŁA

I am Vice President and co-owner of Grupa Chorten, one of Poland’s largest retail networks with more than franchise stores.Chorten is a group of over retail stores headquartered in Bialystok, Poland. The company was originally founded in 1991 and transformed into a chain in 2009. It was named one of the fastest-growing companies in Poland by Gazele Biznesu in many subsequent years. Chorten offers its partners the best purchasing prices, the biggest choice of goods to sell, combined with the most advanced and user-friendly Retro Platform. We support you all the way. We help you by maximizing your profits by applying the best merchandising, pricing, and promotion campaigns available on the market. On top of that, Chorten invests in its partners by offering complex, modern store equipment as well as visualization, we sponsor car fleet, and spend money on advertising. It\'s the fastest-growing chain in its peer group in Poland.My role at Chorten is to encourage more innovation, implement technological automation solutions, and invest in customer experience strategies so that, at the end of the day, we can unlock the human potential of our talented employees.Our mission at Chorten is to serve the common good of our customers, partners, and suppliers.Our mission with regard to our customers is to provide them with a convenient shopping experience so that they can buy great products at great prices.Our mission in regard to our partners is to help them make more money and make their stores super competitive in the eyes of shoppers.Our mission in regard to our suppliers is for them to see real, long-term value in doing business with us.I personally believe in those goals because they will never change. Not today, not tomorrow, not in 10 years. Customers, partners, and suppliers will always want to feel happy and taken care of. That\'s why we optimise for those tasks daily.Prior to joining Chorten, I directed sales and performance marketing campaigns for nearly ten years at international trading brokers operating on the financial markets, both internally and as a business partner. I successfully grew my operation to be one of the biggest leads providers in it\'s niche in Poland.On a more personal note, I enjoy investing in businesses and stocks, like to think about the world we live in, discuss geopolitics as well as history, and travel to warm and sunny places with lots of sea, preferably. I feel that I am a generally happy person.