Chris Harwood

About Chris Harwood

Most brands look the same.Safe. Predictable. Forgettable.That’s the problem.I believe branding should do the opposite.It should make people feel something.It should leave a mark.That’s why I’ve spent years building a network of 600+ factories worldwide.Because details matter.From the way a logo sits on a jacket.To the custom merch that gets people talking.I don’t chase trends.I chase what lasts.I know what to keep.What to break.And what to remix just enough to stay relevant.For me, quality isn’t optional.It’s the standard.It’s the obsession.And it’s what turns “just another branded item” into something people actually want to wear.So if you’re ready for branding that sticks — let’s make it happen.

Experience

1. Founder CEO

   Merch Club

   Feb 2023 — Present · Omaha, NE, US

   Connection creates community.Community carries stories.Stories define status.Status becomes the signal.Merch Club builds physical signals people choose to carry. Objects with meaning, not noise.I started Merch Club after seeing how often brands confuse visibility with value. Louder doesn’t mean stronger. More doesn’t mean better. What actually lasts is what people feel connected to and proud to associate with.We work at the intersection of story, design, and experience—helping brands translate who they are into physical touchpoints people want to wear, keep, and share. When done right, merch isn’t promotional. It’s participatory. It quietly signals belonging.Our focus isn’t volume.It’s intention.It’s creating fewer, better things that earn their place in the world.If you believe brands are built by meaning, not megaphones, you’re already thinking the way we do.

Education

• University of Nebraska at Omaha

  Bachelor, Marketing

  2009 — 2012