Chris Alderson
Engagement Director @AND Digital
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WORK HISTORY
Engagement Director @AND Digital
Leeds, GB
EDUCATION
Loughborough University
BSc (Hons), Computer Science
SKILLS
ABOUT CHRIS ALDERSON
I’m an Engagement Director at AND Digital, helping clients turn strategic ambition into tangible, measurable business outcomes & plans. With a strong foundation in digital strategy and transformation, I’ve worked across industries to shape, lead, and scale complex digital programmes - from legacy brands modernising their core, to PE-backed businesses and startups scaling for growth.Since joining AND in 2015, I’ve grown with the business from 50 to over people, evolving from hands-on digital delivery into strategic leadership. My experience spans financial services, retail, travel, utilities, and healthcare - supporting clients like Aviva, British Airways, Berry Bros. & Rudd, Azzurri Group, and Pandora.My experience spans digital operating model design, scaled agile transformation, and product portfolio leadership — often in complex, cross-functional environments. Recent work includes establishing digital hubs for global retailers, leading enterprise-wide identity and governance programmes, and embedding digital capability within traditional organisations.Lately, I’ve been focused on helping clients harness Generative AI — not just as a technology, but as a lever for innovation, performance, and competitive advantage. Whether advising on strategy or shaping execution, I work closely with client leadership teams to deliver impact at pace.Areas of expertise:* Digital & Agile Transformation* Digital Operating Model Design* Product & Portfolio Management* Scaled Agile Delivery* GenAI Strategy & Enablement* Leadership Coaching & Facilitation
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