Lan Tran
Sr Business Marketing Manager Technology, Media, & Telecommunications (Tmt) @AlixPartners
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WORK HISTORY
Sr Business Marketing Manager Technology, Media, & Telecommunications (Tmt) @AlixPartners
Leading marketing campaigns to build brand awareness and drive lead generation for the Technology, Media & Entertainment, and Telecommunications industry practice.
EDUCATION
Københavns Universitet - University of Copenhagen
Film and Media Studies
University of California, Berkeley
Bachelor’s Degree, Mass Communication & Media Studies
SKILLS
ABOUT LAN TRAN
I bring extensive expertise as a seasoned marketer, with a robust background in alliance marketing, multi-channel campaign strategy and management, demand generation, and executive event coordination. Throughout my career, predominantly within the high-tech and software sectors, I have excelled in crafting and executing joint marketing initiatives with strategic partners. My track record includes adeptly managing marketing relationships and spearheading joint Go-To-Market (GTM) strategies alongside a diverse array of partners, ranging from top-tier cloud hyperscalers, global system integrators, and prestigious consulting firms. My forte lies in cultivating robust marketing alliances with industry leaders and building comprehensive marketing programs and integrated campaigns geared towards elevating brand visibility and accelerating business growth.
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