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Cherene S.
Director, Us Strategic Initiatives @Paul Davis Restoration, Inc.
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WORK HISTORY
Director, Us Strategic Initiatives @Paul Davis Restoration, Inc.
Bend, OR, US
Drive business processes that improves profitability, increasesmarket share and brand experience via coaching/consulting the Paul Davis franchisee business owner & their team\'s decisions. My goals are to:** Effectively collaborate with all franchisor team members to increase brand equity.** Drive valule, equity and profitability for the Business Transformation offices.** Inspire and obtain results through personalized coaching.** Lead and drive key projects that impact the Paul Davis brand/business results.** Initiate and implement systems for process improvement.** Perform research & analysis to determine the best practices for optimal operations.
EDUCATION
The University of Texas at Austin
Bachelor of Business Administration (BBA), Accounting
SKILLS
ABOUT CHERENE S.
Throughout my career, I’ve had the opportunity to lead mission-critical business transformation projects – giving me the chance to learn many aspects of the business.To prove the point, here are some key results: Global Business Planning & Startup – Researched locations for company’s first global expansion – then set up 2 new divisions in Cambodia and Singapore. Built financial and administration departments, teams, and processes for Accounting, Legal, IT, HR, Administration, and Facilities. Financial Management – 1) Reduced trade spend 6% and increased profit 9% – shifting money into consumer spending. 2) Created/managed $20M+ marketing budget – managed multimillion-dollar P&L. New Business & Channel Development – Used consumer segmentation data to develop plans for new channels (movie theaters/sports arenas/non-traditional vending areas) – gaining 100+ new distribution placements. Marketing & Sales – Developed and managed marketing programs (category management/ethnic marketing) that grew share by 6% at Coors and 12% at Quaker Oats in assigned accounts and markets. Leadership – 1) Built Finance & Administration teams in a foreign country. 2) Led US team of 6 direct/13 indirect. 3) Influenced/guided cross-functional departments – delivering results through dotted-line authority. Global Mobility – Researched and designed the company’s first Expatriate package – used in Cambodia. Identified recruitment firms in SE Asia to find candidates, crafted and negotiated employment contracts, and relocated candidates from US and Singapore to Cambodia. Project Management – Managed a joint-venture product development initiative – launching in a record 20 months. Purchased a PM tool; trained project participants; and coordinated resources from 5 departments. Construction Project Management – Managed the ground-up project to design and build an square foot production/warehouse/office center – coming in 8% under budget despite project restarts.
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