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Sergio E. González Huicochea
Senior Business Analyst @Globant
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WORK HISTORY
Senior Business Analyst @Globant
Mexico City, MX
Senior Business Analyst @El Palacio de HierroDecember 2025 - Present Partnering with business and technical teams to deliver CheckOut and Gift Registry solutions in app and webviews. Collaborating on AppFlyer integration, ensuring accurate event tracking and analytics for a optimized shopping experience. Managed payment gateways: Paypal, Kueski, Aplazo, bank cards, and department store cards, coordinating functional and technical validations. Managing integrations and validations using Mulesoft, DEUNA, and Accertify, ensuring secure and reliable e-commerce transactions. Implementing and monitoring OneClickBuy and managed the “Celebra” Gift Registry (FRIDA), translating functional requirements into technical solutions. Operating in Salesforce Commerce Cloud (SFCC), using Business Manager to enable/disable feature flags and control functionality rollout. Collaborating with cross-functional teams to enhance customer experience, streamline checkout flows, and optimize e-commerce processes.
EDUCATION
Tecnológico de Monterrey
BEng , Industrial and Systems Engineering
SKILLS
ABOUT SERGIO E. GONZÁLEZ HUICOCHEA
Senior Business Analyst with 15+ years optimizing operations and leading cross-functional initiatives across Latin America and the U.S. Transitioned into Business Analysis in 2018 after several years as a Business Operations/Business Partner, bringing a strong operational lens to requirements discovery, process design, and solution delivery.Certified Salesforce Business Analyst, with hands-on experience in Salesforce Sales Cloud, CRM operations, reporting, dashboards, and developing custom apps to solve real business challenges. Adept at translating business needs into clear technical requirements, mapping processes end-to-end, and aligning product, engineering, and leadership teams around shared outcomes.Experienced in Agile and Waterfall methodologies, workshop facilitation, documentation (user stories, acceptance criteria, BRDs), UAT support, and guiding stakeholders through change and adoption. Let’s connect: s••••••••@gmail.com
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