Chase Lindley

Ecommerce Manager @Oberalp Group

Responsible for online direct-to-consumer sales and digital marketing activities for all Oberalp brands (Dynafit, Salewa, Evolv, and Wild Country). • Developed and executed the ecommerce go-to-market strategy for the North American market. • Established and managed a digital marketing plan, led all digital communication, and optimized each websites’ merchandising, content, and performance. • Constructed the annual ecommerce budget, set and achieved sales targets, and ensured that the websites contribute positive financial results to the overall North American business. • Conducted sell-through analysis and inventory forecasts to effectively manage product assortment. • Analyzed performance of websites, ensuring KPIs are monitored, maintained, and achieved. • Managed a team of three individuals to execute marketing efforts, product details, and site maintenance.