Chase Lindley
- Role
- Ecommerce Manager at Oberalp Group
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Chase Lindley
Data-driven ecommerce strategy expert with proven experience in content marketing…
Experience
Ecommerce Manager
Jul 2021 — Present
Responsible for online direct-to-consumer sales and digital marketing activities for all Oberalp brands (Dynafit, Salewa, Evolv, and Wild Country). • Developed and executed the ecommerce go-to-market strategy for the North American market. • Established and managed a digital marketing plan, led all digital communication, and optimized each websites’ merchandising, content, and performance. • Constructed the annual ecommerce budget, set and achieved sales targets, and ensured that the websites contribute positive financial results to the overall North American business. • Conducted sell-through analysis and inventory forecasts to effectively manage product assortment. • Analyzed performance of websites, ensuring KPIs are monitored, maintained, and achieved. • Managed a team of three individuals to execute marketing efforts, product details, and site maintenance.
Skills
- Accounting
- Marketing
- Microsoft Excel
- Event Planning
- Social Networking
- Microsoft Office
- Digital Marketing
- Adobe Creative Suite
- Social Media
- Public Speaking
- Video Production
- Social Media Marketing
- Final Cut Pro
- Salesforce.com
- Digital Media
- Time Management
- Magento
- Video Editing
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