Chas Kutchinsky

About Chas Kutchinsky

Proven marketing executive with over 35 plus years of marketing experience and…

Experience

1. Managing Partner

   Iboxdigital

   Oct 2001 — Present

   iBOX is well positioned as a lead generation provider that currently sits at the intersection of business strategy, revenue, technology and user experience. To put it another way, iBOX creates content that generates leads that turn into profits for both on-line and off-line Marketers. Simply, Content creates Community that creates Commerce!iBOX success is based on utlizing direct response methodologies (\"data driven\" digital, DRTV, radio, print, and direct mail) to market an array of B2C consumer products, financial services (health, life, auto, credit cards, mortgages, etc.), home security, sports teams, and pet wellness for well Branded clients. Our B2B experience includes direct response e-commerce successes for Dental, Medical and Pet Care products.\"But wait there is more!\" iBOX is the only DRTV creative and production company that focuses on and understands the psychological buying behavior of the 50 plus Boomer Nation!

Education

• Penn State University

  BA Communications, Radio and Television

  1973 — 1977

• North Schulykill High School

  High School Diploma, Fun

  1970 — 1973

Skills

• Strategy
• E-Commerce
• Digital Marketing
• Relationship Marketing
• Strategic Partnerships
• Digital Strategy
• Media Buying
• Creative Direction
• Media Planning
• Brand Management
• Content Strategy
• Marketing Strategy
• Advertising
• Product Development
• B2b Marketing
• Marketing
• Marketing Communications
• Direct Mail
• Advertising Sales
• Direct Response Television
• Retail
• B2b
• Direct Marketing
• Brand Awareness
• Management
• Lead Generation
• Direct Response
• Digital Media
• Online Advertising
• Brand Development
• Integrated Marketing
• New Media
• Sales
• Email Marketing
• Interactive Advertising
• Online Marketing
• Video
• Interactive Marketing
• Sem
• Broadcast