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Charlotte Tremewan
Head of Brand & Marketing @Tmnz
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WORK HISTORY
Head of Brand & Marketing @Tmnz
Auckland, NZ
TMNZ is New Zealand\'s leading tax pool and B2B FinTech business, helping NZ businesses manage cashflow and tax obligations. 100% of profits are invested in Whakatupu Aotearoa Foundation- Lead a team of marketing specialists across brand, digital, product marketing, CX, design, communications, events and sponsorships – reporting directly to the CEO and advising the Leadership Team on marketing strategy, opportunities and risk- Directed a full business rebrand from strategy through execution – winner of the Global Rebrand Award and ANZ Transform Awards for financial services brand identity; finalist in the DINZ Best Design Awards 2023 for Large Brand Identity- Implemented Marketo (marketing automation) to improve campaign performance across the funnel- Developed and embedded GTM strategy supporting business growth, new product launches, and customer acquisition in the B2B market- Contributed to digital transformation and purpose-led business strategy, including ownership of TMNZ\'s sustainability and foundation initiatives
EDUCATION
Victoria University of Wellington
Bachelor of Arts, Psychology and Criminology
Victoria University of Wellington
Graduate Diploma of Commerce, Business and Marketing
ABOUT CHARLOTTE TREMEWAN
Marketing leader with 18 years of experience building and leading high-performing marketing functions across B2B FinTech, financial services, and professional services. I specialise in full-funnel marketing strategy – from brand and GTM to demand generation and product marketing – with a track record of leading teams, implementing marketing technology, and advising at Executive level.As Head of Marketing at TMNZ, I lead a team of specialists across brand, digital, product marketing, communications, and events for one of New Zealand\'s leading B2B FinTech businesses. I\'ve overseen an award-winning rebrand (Global Rebrand Award; ANZ Transform Awards; Design Institute of NZ finalist) and implemented Marketo to transform our customer engagement and marketing performance.Previously at PwC in Auckland and London, I led national marketing campaigns, brand refreshes, and platform implementations (Salesforce Marketing Cloud) that consistently delivered ROI above global benchmarks.
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