Charlita Cardwell

Vice President and Senior Counsel @American Express

Accomplished executive providing strategic thought leadership to American Express OPEN, the highest-rated and fastest-growing business unit of American Express. Lead cross-functional legal and business teams, negotiate complex digital and traditional strategic partnerships and alliances and guide clients in navigating a dynamic legal and regulatory environment while also exceeding business goals. Advise broadly on a variety of issues affecting the business, including organic and acquisition growth activities; social media strategy; digital and traditional marketing; data security and privacy implications of strategic initiatives; big data analytics and management; new product development; brand positioning; go-to-market strategy and external communications. Active member of the OPEN VP+ Leadership Team and a key inaugural member of the cross-functional Travel Co-brand Center of Excellence and General Counsel’s Office Marketing Task Force.