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Head of Design Chief Product Officer @DiDi
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WORK HISTORY
Head of Design Chief Product Officer @DiDi
Beijing, CN
As head of design, directed a dynamic team of over 90 creative professionals (research, exterior, interior, CMF, UI/UX, digital, clay, studio engineering), reporting directly to the CEO and steering the company\'s overarching design strategy with comprehensive design solutions-DiDi Robo-taxi Concept-2024 DiDi Mona sedan EV-2021 DiDi D1 ride-hailing EV-2020 DiDi Premium sedan EV-2019 DiDi Carpool EV-DiDi Travel Rental Concept-W brand design & spatial experience storeAs Chief Product Officer for shared mobility, oversee the entire product lifecycle, from brand vision to product market success, leading cross-functional teams to ensure the success of business ventures-Led the brand team to develop and implement a comprehensive mobility brand strategy that aligns with the company\'s overall vision and business goals-Headed the product planning team for product definition-Led cross-functional teams (product, engineering, design, supply chain, operation), and managed financial elements to ensure a successful production development-Guide and manage the marketing team to complete product launch promotions.
EDUCATION
Tsinghua University
Bachelor of Engineering - BE, Automotive Mechanical Engineering
ArtCenter College of Design
Bachelor of Science - BS, Transportation Design
SKILLS
ABOUT CHARLES FENG
DiDi’s Head of Design & Chief Product Officer
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