Chan Bansal
VP of Digital Experience and Operations Digital Marketing Informa Festivals @Informa
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WORK HISTORY
VP of Digital Experience and Operations Digital Marketing Informa Festivals @Informa
London, GB
As VP of Digital Experience & Operations at Informa Festivals, I lead the strategy, design, and delivery of digital marketing initiatives that elevate customer experience and drive commercial growth across our global portfolio. Partnering with brand teams, I translate strategic priorities into data-driven, customer-first digital programs that enhance performance, personalization, and audience engagement.Globally I manage a high-performing team of 10 specialists across marketing automation, digital experience, and operations—fostering innovation, accountability, and continuous improvement. Together, we optimize processes, leverage advanced MarTech solutions, and implement measurable, insight-led strategies that strengthen brand impact and accelerate business outcomes.
EDUCATION
Birmingham City University
BA Hons, Business Administration & Enterprise
The Manchester Metropolitan University
MSc, Marketing Management
Institute of Data and Marketing (IDM)
Professional Certificate in General Data Protection Regulation, GDPR
The Manchester Metropolitan University
Post Graduate CIM Diploma, Marketing Management
SKILLS
ABOUT CHAN BANSAL
Experienced B2B Marketing Operations leader with a track record of building scalable, high-performing functions across global technology organisations. I’ve led teams and also operated as a solo marketing operations expert—bringing both strategic oversight and hands-on execution to every role.In my most recent role, I exceeded Marketing Qualified Lead (MQL) targets by 131% and boosted marketing-sourced pipeline by 110%, while improving lead conversion by 20% through smarter user journey design. I’ve also driven significant operational efficiencies—cutting legacy processes by 50% and consolidating systems across acquired businesses to improve data quality and campaign effectiveness.With a background in marketing strategy, process optimisation, and data-driven decision-making, I specialise in aligning marketing operations with business goals to drive growth, efficiency, and performance. I’m passionate about transforming complexity into clarity, enabling marketing teams to move faster, work smarter, and deliver measurable impact.I’m now looking to further develop and grow my career in marketing operations in a leadership role within the technology sector—particularly in SaaS, scale-up, PE-backed, or enterprise businesses—where I can continue driving transformation and making a meaningful impact.I’m always looking to learn and share my experiences. I see AI as a game-changer in how we scale, enhance performance, and unlock new opportunities in marketing. I\'m a strong advocate for leveraging it to work smarter, drive efficiency, and stay ahead in an ever-evolving landscape.Former colleagues and line managers see me as a reliable “go-to” person—someone who gets the job done, brings clarity to chaos, and consistently delivers results.
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