Chaeyeon Yoo

WORK HISTORY

EDUCATION

ABOUT CHAEYEON YOO

I am a global marketer focused on supporting brands in successfully expanding into overseas markets.With a strong understanding of the South Korean and LATAM markets & global marketing trends, I specialize in translating consumer insights into actionable brand activation strategies.Currently I work as a Marketing Manager at VATECH MEXICO | LATINOAMERICA, based in Mexico City, where I plan and execute marketing strategies to ensure consistent global brand messaging across Mexico and the LATAM region.My role includes designing marketing funnels that reflect regional sales and distribution structures, as well as supporting distributors and partners in effectively communicating the brand.In addition, I have led the planning and execution of go-to-market (GTM) strategies for Korean small brands entering the US and LATAM markets, managing projects end-to-end from strategy to execution-Global Marketing & Operations- Designed and operated global marketing funnels across Mexico and LATAM, aligning strategies by funnel stage and regional sales structures- Managed country and region, specific social channels to support distributors and ensure consistent brand messaging.Go-To-Market (GTM) Strategy- Led data-driven market entry strategies for small brands, including competitive analysis, target persona definition, and influencer portfolio planning.Content Localization & Growth- Tested and validated localized content formats for LATAM audiences using high-intent engagement metrics- Achieved ~40K organic followers in two weeks on LATAM-focused Meta accounts.Cross-Cultural & Multilingual- Native Korean, C1 English, B1 Spanish- Experienced working with teams across Korea, the US, and Mexico.