Cesar Alfonso V.
Marketing - Analytics and Artificial Intelligence Oem Developer Segments @OpenText
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WORK HISTORY
Marketing - Analytics and Artificial Intelligence Oem Developer Segments @OpenText
Waterloo, ON, CA
Lead Generation Strategies and support in order to drive revenues- Content generation in the shape and form of blogs, emails, reports, videos, social media,content syndication and others- Strategic quarterly marketing planning lead and support-Branding, Positioning and Segment Profiling- Builder of USPs and Value Propositions for services across segments
EDUCATION
Capilano University
Diploma, Marketing
Northwestern University - Kellogg School of Management
Executive Scholar, Marketing and Sales
EOI - School of Industrial Organisation
Master, Master in Marketing Management
SKILLS
ABOUT CESAR ALFONSO V.
With 25+ years in product marketing across B2B SaaS and global tech brands, I help companies translate complexity into clarity—and strategy into results. I specialize in lead generation, positioning, GTM execution, branding, and sales enablement that drive measurable business growth across markets.I’ve supported international product launches, built scalable marketing engines, and partnered with cross-functional teams to deliver marketing strategies that perform—globally. Whether it’s North America, LATAM, or EMEA, I understand how to tailor messages and campaigns that resonate in-region and drive pipeline at scale.Highlights of what I deliver:• Lead Generation Expertise: Revamped a GTM strategy for a SaaS platform, boosting MQL-to-SQL conversion by 40% in 6 months.• Strategic Positioning & Messaging: Repositioned a cybersecurity solution for global rollout, increasing enterprise engagement by 60%.• Sales Enablement: Developed sales playbooks and competitive assets that supported a 35% YoY quota overachievement.• Brand Growth: Led rebranding and messaging transformation for an enterprise tech firm, doubling brand awareness in 12 months.• International Marketing: Successfully launched 10+ products in multi-language markets, adapting positioning to local insights without losing global cohesion.My approach is insight-driven, collaborative, and relentlessly focused on outcomes. I bridge the gap between product, marketing, and sales—and I do it with a global mindset.(*) Since I am active on this platform, I would like to highlight the political or non-business opinions expressed on my LinkedIn profile are solely my own and do not express the views or opinions of my employer or associations I work with.
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