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Cesar Velasco

Sr Dir Communications & International Business Development @Fc Dallas

Miami, FL, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2011 — Present

Sr Dir Communications & International Business Development @Fc Dallas

Frisco, TX, US

Direct and oversee image and brand marketing and community initiatives, including cooperative brand-related activities and implementation to the International communities in the DFW Metroplex, reporting to the Team President. Also responsible for strategic planning of all international initiatives, company’s PR and communications. Liaison between Front Office and the Technical staff of FC Dallas.• Responsible for all Partnerships and Alliances for the Hispanic Segment, developing alliances with National and International organizations.• Negotiated second largest partnership deal for the corporation in the last 24 months, signing a Four Year sponsorship deal with the Government of Quintana Roo, Mexico. First Year investment of US with a 5% increase per year. • Planned and implemented Pre-Season tour with the first team to Cancun, Mexico in 2012 and 2013 and a successful Partners Summit in Cancun, QR in February 2013 with the top 15 sponsors of the team. Recognitions: Board Member for the Council of International Leaders for DFW International Community Alliance; Board Member for the FIFA Hall of Fame International Council.

EDUCATION

1984 — 1988

Universidad Anáhuac

Bachelor of Science (BSc), Mechanical Engineer

1984 — 1988

Universidad Anahuac Mexico

B.S, Mechanical Engineering

N/A

Southern Methodist University

Thesis research, Mechanical Stress in Materials

N/A

Universidad Anáhuac

Bachelor of Applied Science (B.A.Sc.), Mechanical Engineering

N/A

Harvard University

Coursework, International Political Economy

SKILLS

Corporate CommunicationsStrategyBudgetsTelevisionTeam BuildingManagementIntegrated MarketingNew MediaBroadcastLeadershipBrand ManagementMarketing StrategyBrand DevelopmentSocial MediaSports MarketingEvent PlanningRadioMarketing ResearchSocial Media MarketingOnline AdvertisingCoachingPublic RelationsMedia RelationsSports ManagementDigital MediaSalesMarketingSportsBranding & IdentityProduct MarketingMarketing CommunicationsSocial NetworkingBrand AwarenessMarket ResearchNew Business DevelopmentStrategic PlanningStrategic PartnershipsNegotiationMarketing ManagementEmail Marketing

ABOUT CESAR VELASCO

Senior Business Executive with experience in North America (Mexico, USA, Canada) working…

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