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Cesar Velasco
Sr Dir Communications & International Business Development @Fc Dallas
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WORK HISTORY
Sr Dir Communications & International Business Development @Fc Dallas
Frisco, TX, US
Direct and oversee image and brand marketing and community initiatives, including cooperative brand-related activities and implementation to the International communities in the DFW Metroplex, reporting to the Team President. Also responsible for strategic planning of all international initiatives, company’s PR and communications. Liaison between Front Office and the Technical staff of FC Dallas.• Responsible for all Partnerships and Alliances for the Hispanic Segment, developing alliances with National and International organizations.• Negotiated second largest partnership deal for the corporation in the last 24 months, signing a Four Year sponsorship deal with the Government of Quintana Roo, Mexico. First Year investment of US with a 5% increase per year. • Planned and implemented Pre-Season tour with the first team to Cancun, Mexico in 2012 and 2013 and a successful Partners Summit in Cancun, QR in February 2013 with the top 15 sponsors of the team. Recognitions: Board Member for the Council of International Leaders for DFW International Community Alliance; Board Member for the FIFA Hall of Fame International Council.
EDUCATION
Universidad Anáhuac
Bachelor of Science (BSc), Mechanical Engineer
Universidad Anahuac Mexico
B.S, Mechanical Engineering
Southern Methodist University
Thesis research, Mechanical Stress in Materials
Universidad Anáhuac
Bachelor of Applied Science (B.A.Sc.), Mechanical Engineering
Harvard University
Coursework, International Political Economy
SKILLS
ABOUT CESAR VELASCO
Senior Business Executive with experience in North America (Mexico, USA, Canada) working…
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