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Start for FreeCathy Planchard
Global President, Marketing Innovation Team Healthcare @Allison Worldwide
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WORK HISTORY
Global President, Marketing Innovation Team Healthcare @Allison Worldwide
Serve as global president and partner in 600-person communications firm that works with such clients as Samsung, Toyota, Sony, Qualcomm, Dexcom, Progressive, and Budweiser. Established the agency\'s offerings in content strategies, multicultural outreach, research and analytics and its guidelines for Generative AI. Drove the growth of the AZ office from 2 to 30+ employees and $5 million in annual revenue, making it the largest PR agency in the area. In 2015, launched All Told, which encompasses the agency\'s global research, content, digital, creative and measurement functions in one center of excellence. Trained offices globally in new agency offerings and established All Told team members across EUR and APAC. Drove the agency\'s IP for influencer engagement approach and strategies globally. Firm was named midsize Agency of the Year by PR Week and Digital Agency of the Year by The Holmes Report. Based on my contributions I was named to the inaugural list of the Champions of PR and the Innovator 25. Specialties include consumer marketing, influencer engagement content strategies, corporate communications, digital, healthcare, social impact, and research. Serve as senior counsel on teams including Toyota, The Economist, Best Western, Vistage Worldwide, and Dignity Health.
EDUCATION
University of Nevada-Las Vegas
Master of Business Administration (MBA)
University of Nevada-Las Vegas
Bachelor's of Science, Marketing
University of Nevada-Las Vegas
Bachelor's of Art, Communications
ABOUT CATHY PLANCHARD
Cathy Planchard is a visionary Global CEO and CMO, with over 25 years experience…
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