Catherine Noble-Nichol
Director of Sales Enablement @Coursedog
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WORK HISTORY
Director of Sales Enablement @Coursedog
Signing on as Coursedog\'s first enablement lead, I will be responsible for developing, implementing, and managing sales enablement programs and initiatives that improve the effectiveness and efficiency of the sales team. End-to-end ownership is from ideation to content creation to delivery to metrics and measurement. I work closely with sales, BDRs, marketing, customer success, and product to ensure that our sales force is equipped with the right resources, tools, and training to meet their goals and drive revenue growth.
EDUCATION
University of Alabama
Master of Arts (MA)
University of Michigan
Bachelor of Science
ABOUT CATHERINE NOBLE-NICHOL
I lead sales enablement with an operator’s mindset.I’ve built enablement functions from zero, scaled revenue teams through growth and M&A, and partnered with executive leadership to turn strategy into execution.My work focuses on:• Clear discovery and sales frameworks• Certification and performance systems• Manager capability and coaching• Cross-functional alignment that removes frictionI care deeply about developing people, but I’m equally focused on measurable performance. Enablement should drive pipeline, conversion, and attach. Otherwise it’s noise.If you’re building a revenue org and want systems that actually stick, we’ll get along.
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