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Catherine Censor
Principal and Content Strategist @Cerity Partners
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WORK HISTORY
Principal and Content Strategist @Cerity Partners
Saratoga, NY, US
Responsible for building and shaping firmwide content marketing strategies for B2C and B2B lines of business with a focus on content creation for thought leadership and sales collateral, project management, and optimization and measurement. Manages video and graphic design production.
EDUCATION
Columbia University
Bachelor of Arts, American History
SKILLS
ABOUT CATHERINE CENSOR
I am a marketing executive with over 13 years of experience creating content and marketing strategies for diverse audiences, including ultra-high-net-worth and high-net-worth families, foundations, corporations, financial advisors, and attorneys. I have a proven track record of developing messaging, communications plans, and processes that support business goals, raise brand visibility, and enhance thought leadership.As a player-coach, I have led teams of creative professionals producing content and campaigns, including white papers, reports, videos, web content, sales collateral, and a podcast. I also excel as a content strategist and writer and have created award-winning annual reports, white papers, client profiles, and web content on generational wealth, philanthropy, private foundations, and donor-advised funds. Since my roots are in magazine editorial (over 25 years in consumer magazines!), I have a few bonus specialties, including luxury lifestyle, fitness, health, and diet. Most importantly, I understand how to connect content to its intended audience, bridging the gap between what organizations want to share and what people want to know.
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