Cassandra Maurice-Magee
Innovation Development Manager @PCMA
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WORK HISTORY
Innovation Development Manager @PCMA
In my role as Innovation Development Manager, I lead enterprise sales, strategic growth, and market expansion for PCMA’s AI-driven solutions, including Spark and Destinaitor. I work at the intersection of technology, business events, and product innovation—helping destinations, planners, and enterprise partners transform how they research, plan, and execute events using modern generative AI tools.In my day-to-day role, I lead enterprise sales initiatives by delivering customized AI solutions and subscription models that align with organizational needs. I develop and implement innovative go-to-market strategies that accelerate lead generation, product adoption, and revenue growth across the meetings and business events industry. I take a highly consultative and relationship-driven sales approach, focusing on solving customer challenges and providing measurable value. I focus on revenue and user acquisition goals for both SaaS subscriptions and event-specific technology offerings. I work closely with cross-functional teams to support product development by sharing market insights and customer feedback to inform strategic roadmap decisions. I also create and deliver pitch decks, product demos, and training sessions for destinations, and enterprise clients. Additionally, I stay closely connected to global industry trends to help guide strategic direction, product innovation, and market positioning.
EDUCATION
Royal Roads University
Bachelor's degree, International Hotel Management
Vancouver Island University
Diploma, Hospitality Management
SKILLS
ABOUT CASSANDRA MAURICE-MAGEE
As a passionate sales professional in the hospitality and events industry, I specialize in creating meaningful connections between clients and unforgettable experiences. With over five years of experience, I’ve developed a deep understanding of client needs, venue capabilities, and event trends—helping organizations design and deliver events that exceed expectations.My expertise lies in building strong relationships, negotiating win-win agreements, and driving revenue growth through personalized solutions tailored to each client’s unique goals. From small meetings to large-scale events, I thrive on turning challenges into opportunities and delivering value that keeps clients coming back.I’m energized by the fast-paced, dynamic nature of the events industry world and am committed to continuous learning and innovation to stay ahead of market shifts.
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