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Carrie Lee

Lead, Media Strategy & Investment @Nestlé

Arlington, VA, US
EMAILS
[email protected]
MOBILE NUMBERS
+14•••••••38

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WORK HISTORY

Jun 2021 — Present

Lead, Media Strategy & Investment @Nestlé

Arlington, VA, US

EDUCATION

N/A

Duquesne University

Bachelor of Business Administration

SKILLS

Strategic PartnershipsSales ManagementAnalyticsPublic RelationsBusiness PlanningSponsorship Program DevelopmentBrand ManagementCross-Functional Team LeadershipMarketing StrategyBusiness Relationship BuildingSponsorship ActivationNetworkingStrategyAdvertisingDigital MediaProduct DevelopmentSalesCustomer AcquisitionSponsorship MarketingRelationship ManagementLoyalty MarketingDirect MarketingDigital StrategySegmentationIntegrated MarketingRevenue & Profit GrowthExperiential MarketingDigital MarketingStrategic PlanningSocial MediaMarketingMarket ResearchContract NegotiationFinancial Services

ABOUT CARRIE LEE

I am a media strategy and investment leader who builds AI enabled media organizations to drive growth at scale.At Nestlé, I lead media strategy and investment governance across a portfolio of iconic brands. I set direction, establish standards, and partners across Marketing, Finance, Analytics, Procurement, and Agencies to deliver better decisions, faster execution, and stronger accountability.I embed AI into how media operates across planning, investment, measurement, and optimization. This work enables teams to move with speed, clarity, and confidence while strengthening trust in performance and outcomes.I have led high impact mission work through the Nestlé R&D Accelerator, stepped into social strategy leadership roles, and earned a certificate in AI for Leaders from Harvard Business School Online. I build future ready media teams where AI, rigor, people leadership, and strong partnerships are core to how work gets done.

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