Carrie Lee
Media Strategy & Investment Leader | AI‑Enabled Media, Measurement & Transformation
- Role
- Lead, Media Strategy & Investment at Nestlé
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Carrie Lee
I am a media strategy and investment leader who builds AI enabled media organizations to drive growth at scale.At Nestlé, I lead media strategy and investment governance across a portfolio of iconic brands. I set direction, establish standards, and partners across Marketing, Finance, Analytics, Procurement, and Agencies to deliver better decisions, faster execution, and stronger accountability.I embed AI into how media operates across planning, investment, measurement, and optimization. This work enables teams to move with speed, clarity, and confidence while strengthening trust in performance and outcomes.I have led high impact mission work through the Nestlé R&D Accelerator, stepped into social strategy leadership roles, and earned a certificate in AI for Leaders from Harvard Business School Online. I build future ready media teams where AI, rigor, people leadership, and strong partnerships are core to how work gets done.
Experience
Lead, Media Strategy & Investment
Jun 2021 — Present · Arlington, VA, US
Education
Duquesne University
Bachelor of Business Administration
Skills
- Strategic Partnerships
- Sales Management
- Analytics
- Public Relations
- Business Planning
- Sponsorship Program Development
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Business Relationship Building
- Sponsorship Activation
- Networking
- Strategy
- Advertising
- Digital Media
- Product Development
- Sales
- Customer Acquisition
- Sponsorship Marketing
- Relationship Management
- Loyalty Marketing
- Direct Marketing
- Digital Strategy
- Segmentation
- Integrated Marketing
- Revenue & Profit Growth
- Experiential Marketing
- Digital Marketing
- Strategic Planning
- Social Media
- Marketing
- Market Research
- Contract Negotiation
- Financial Services
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