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Start for FreeCarolina Chiappero
Innovation Manager @Juventus Football Club
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WORK HISTORY
Innovation Manager @Juventus Football Club
Torino, IT
Recognizing the importance of staying ahead in a competitive industry, I proposed and established Juventus’ first-ever Innovation Function, a groundbreaking initiative in Serie A. My role is to connect the club’s internal needs with external innovation ecosystems, driving transformational projects that create value across all areas of the business.Key Responsibilities & Achievements:Value Creation:Delivered innovation projects aimed at driving new revenue streams, cost optimizations, and performance improvements across departments.Positioning Juventus as an Innovation Leader:Elevated Juventus’ reputation in the sports innovation space, securing media attention and earning recognition, including the Innovation of the Year Award at the Social Football Summit 2023.Represented the club at key events and panels, sharing insights on innovation in sports and business.Cultural Transformation: Fostered an innovation mindset across the organization, encouraging cross-departmental collaboration and experimentation with new ideas.Key Projects: Initiated and managed collaborations with startups, research centers, and industry leaders to implement cutting-edge solutions in fan engagement, digital transformation, and operational efficiency.
EDUCATION
H-FARM College
Executive Master in Digital Entrepreneurship
Università degli Studi di Torino
Laurea triennale in Scienze della Comunicazione, Scienze della comunicazione e dell''informazione
Università degli Studi di Torino
Master’s Degree in Communication for Institutions and Enterprises, Communication, mktg and business
IFOA - Training Institute of Corporate Professionals
Job Master - Mktg and communication in the Food Industry, Mktg, Communication and Business Development
Luiss Business School
Venture Capital Executive Master , Business and Innovation
SKILLS
ABOUT CAROLINA CHIAPPERO
As Innovation Manager at Juventus Football Club, I design and lead structured innovation frameworks that position the Club as a platform within the global sport-tech ecosystem.I founded and scale Juventus Forward, a structured open innovation programme connecting startups, investors, corporate partners and internal business units to generate measurable business impact across performance, fan engagement and digital transformation.My work sits at the intersection of strategy, governance and ecosystem orchestration. I build venture-client models, activate cross-functional innovation pilots and establish international partnerships that translate emerging technologies into tangible outcomes.I believe innovation in sport is not about isolated experiments, but about building systems — governance, culture and partnerships — that enable sustainable transformation.
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