Carole Copeland
Senior Director, External Communications, Pfizer Oncology @Pfizer
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WORK HISTORY
Senior Director, External Communications, Pfizer Oncology @Pfizer
NY, US
Directed integrated commercial and medical affairs communications for PADCEV and TIVDAK, aligning scientific data disclosures, brand positioning, and disease education to drive business priorities, adoption and build therapeutic area reputation.• Successfully led strategic planning and execution for FDA approval and launch of PADCEV, in partnership with Astellas, delivered coordinated internal and external communications, executive messaging and social content. Collaborated with alliance partners to ensure seamless execution. Exceeded media goals.• Translated complex data into media-friendly news releases, Q & As, social content and employee communications. • Product communications expert who championed innovative approaches and digital solutions to effectively convey critical product information and disease state insights, tailored to engage and resonate with HCPs, patients and caregivers. Projects for PADCEV, in partnership with Astellas, included OncLive, Figure1, TIME, YouTube, and Firehouse.com.• Led mission-aligned patient-focused initiatives with advocacy groups and ambassadors, co-creating communications and resources that amplified patient voices and supported patients throughout their cancer journey while strengthening therapeutic area reputation and advancing organizational goals. Conducted advocacy-led insight gathering to inform and refine patient-facing communications.• Evolved national disease state education initiative, ‘Let’s Talk Bladder Cancer’, in partnership with Astellas and advocacy groups, to address mental health concerns for people living with bladder cancer and provide resources for patients and caregivers. • Spearheaded communications for two brands engaged in alliance partnerships. Fostered productive working relationships and adeptly navigated complex challenges to ensure seamless operations and consistent delivery of results in line with alliance goals.
EDUCATION
Bradley University
Bachelor of Science in Mass Communications, Included Triple Major: Journalism; Public Relations & Advertising; Broadcast Production & Management
SKILLS
ABOUT CAROLE COPELAND
Accomplished corporate affairs, communications and patient advocacy leader with deep biopharma experience developing and executing integrated communications and advocacy strategies aligned to business priorities and patient needs. Trusted advisor to executive leaders on positioning, reputation impact, and stakeholder engagement. Proven expertise in issues strategy, crisis communications, and media relations, with a strong foundation as a former journalist and storyteller. Passionate about elevating the patient voice and forging meaningful partnerships with advocacy organizations by developing mission-aligned strategies and patient-centric initiatives to educate and shape disease understanding.• Collaborative and influential partner with a proven ability to build strong, trust-based relationships across leadership levels, functions, geographies, and external stakeholder groups. Adept at aligning cross-functional teams to influence decisions and deliver measurable outcomes.• Inspirational team leader and coach known for building and mobilizing high-performing, diverse teams. Committed to mentoring and developing talent, fostering engagement, and cultivating a purpose-driven culture.• Biopharmaceutical executive with experience navigating complex, global organizations and dynamic environments. Strong learning agility, critical thinking, and a strategic mindset enable success at functional intersections and in high-stakes settings. Brings a unique blend of corporate affairs, communications and patient advocacy expertise to deliver impact.
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