Carol Toffolon

Director of Franchise Development @Griswold

Blue Bell, PA, US

Responsible for all aspects of Franchise Development strategy & process, toinclude management of the FDD, sales process, lead generation andfranchise territory new sales and resales.Proactively identify and generate leads through various channels, includingonline marketing, trade shows, referrals, and industry events.Cultivate strong, trust-based relationships with potential franchisees toaddress their questions, concerns, and objections for new and resaleterritories.Develop strong, trust-based relationships with current franchisees to helpwith franchise succession planning or territory resales.Build and maintain franchise sales broker relationships to help meetcompany needs and development goals.Collaborate with internal teams and vendors to develop and implementlead generation strategies.Provide comprehensive and customized information about the franchiseopportunity, including financial projections, training programs, andongoing support.Conduct one-on-one consultations and presentations to educate potentialfranchisees on the benefits of joining our network.Proactively identify and generate leads through various channels, includingonline marketing, trade shows, referrals, and industry events.