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Caro Rivas
Adops Manager @Aleph
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WORK HISTORY
Adops Manager @Aleph
MX
Regional lead for LATAM, overseeing the end-to-end execution and optimization of advertising campaigns on Twitch via Amazon DSP. I serve as the strategic liaison between Aleph and the Amazon team, leveraging proprietary data to drive advertiser success through complex, data-driven solutions.Key Responsibilities:• Amazon DSP Operations: Lead the technical set-up, management, and troubleshooting of high-complexity campaigns (Display, Video, and OTT) within the Amazon Advertising ecosystem.• Strategic Optimization: Maximize performance across regional accounts by analyzing full-funnel data to meet and exceed business KPIs (ROAS, CTR, and Viewability).• Stakeholder Management: Act as a key partner for Sales and CSM teams, mitigating operational risks and ensuring seamless campaign delivery.• Campaign Triage & Quality Assurance: Oversee daily delivery status, bandwidth allocation, and SLA compliance to ensure 100% accuracy in campaign execution.• Technical Problem Solving: Resolve complex issues regarding pixels, tag management, and ad verification throughout the campaign lifecycle.• Billing & Reconciliation: Manage the complete financial lifecycle of regional campaigns, ensuring accurate reconciliation and reporting.
EDUCATION
Universidad Latinoamericana, S.C.
Lic. Mercadotecnia, Marketing
ABOUT CARO RIVAS
Digital media and programmatic professional with 10+ years of experience in campaign optimization and client management. Currently Account Manager at Aleph Group, helping global brands maximize their investment across Amazon, TikTok, Google, CTV, and DOOH.Passionate about innovation, data-driven strategy, and the use of AI to transform digital advertising and drive sustainable growth for clients and teams.
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