Dale Carnegie
Data Scientist Crm Systems Manager @Volvo Car Usa
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WORK HISTORY
Data Scientist Crm Systems Manager @Volvo Car Usa
Data Scientist and CRM Data Manager in the CRM team. I bridge the gap between advanced data science and marketing execution. Responsible for the end-to-end data lifecycle: building predictive models that forecast customer behavior to orchestrating complex data flows within our CDP and managing the rollout of enterprise-level software.• Salesforce Marketing Cloud Admin, creating and managing journeys and automations.• Develop and deploy machine learning models (Churn, LTV, Propensity) to drive data-driven marketing decisions.• CDP Orchestration: Lead the management and orchestration of Treasure Data (CDP), ensuring seamless data flows between our data warehouse and marketing channels.Create sophisticated targeted customer segments that improve engagement and ROI.• Act as the technical owner of our CRM platforms, ensuring data integrity, tool health, and optimal performance.• Design and maintain automated analytics dashboards to track campaign performance and customer health metrics.• Enterprise Software Rollouts: Lead the technical implementation and rollout of new enterprise software suites, ensuring integration with existing CRM infrastructure.
EDUCATION
University of Bridgeport
2, Computer Engineering & Computer Science
SKILLS
ABOUT DALE CARNEGIE
I am a Data Scientist & CRM Systems Expert with over 20 years of hands-on experience working on predictive data models, campaign segmentation, multi-channel marketing systems and enterprise CRM suites.At Volvo Cars I work on building data models, I am lead for campaign segmentation and targeting out of Treasure Data CDP. My responsibilities are:• Salesforce Marketing Cloud Admin, managing journey creations and campaign launches.• Campaign segmentation creation in Treasure Data CDP. • AI Predictive Models for campaigning using Microsoft Azure modeling.• Advance analytics to determine performance and outcomes of our campaigns.• Database architecture and management for CRM systems. I have had the opportunity in my career to lead the rollout of several enterprise wide CRM solutions, this includes: Salesforce, Treasure Data CDP, Datalake, and Oracle Siebel. The experience and knowledge I have gained with these implementation as defined by career. It takes a lot of collaboration, expertise and diligence to carryout these projects.Skills I am an Expert In:• Microsoft SQL Server & TSQL• Treasure Data CDP• Salesforce Marketing Cloud• PowerBI• Predictive Modeling
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