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Carlos Daniel Cardenas Albuerne
Marketing Manager @Combe Incorporated
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WORK HISTORY
Marketing Manager @Combe Incorporated
Ciudad de Mexico, MX
20% units growth (base business and innovation).Ensure the profitable and sustained growth of JFM and increase the participation of Markets.• Develop comprehensive marketing plans that achieve the brand\'s business objectives, strengthen the brand\'s positioning, differentiate it from the competition, increase the consumer base • Management of promotional and advertising budget• Adaptation of global mkt campaigns• Development of the pricing strategy• Ecommerce channel development • Media champion: lead media strategy across all categories in Mexico
EDUCATION
Centro de Estudios en Ciencias de la Comunicación
Bachelor ´s, Marketing
Centro de Estudios en Ciencias de la Comunicación
Postgraduate Degree, Strategic Marketing
ABOUT CARLOS DANIEL CARDENAS ALBUERNE
Marketing specialist with over 20 years experience in FMCG in food, personal care & OTC, with proven experience in areas such as Marketing, Trade Marketing and Promotion.
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