Carl Chu
Growth & Lifecycle @Loot Labs, Inc
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WORK HISTORY
Growth & Lifecycle @Loot Labs, Inc
Seattle, WA, US
EDUCATION
University of Washington
BA
SKILLS
ABOUT CARL CHU
10+ years of experience in Game publishing marketing & eCommerce. Prior to gaming, I was in marketing agencies representing clients from Microsoft, Expedia, P&G (Procter & Gamble) and more. My focus for the past 10 years have been in lifecycle owned marketing strategies, brand and campaign execution.Experiences include:• Customer segmentation & targeting strategies.• Owned (email/mobile/SMS/in-game) automation marketing.• Programmatic display management and building data strategies.• Operations, production, including end to end workflow management.• Data analysis, reporting and optimizations.• Community and social (Earned) management and executions.• User/player feedback including survey management.• Martech platform managements (DMP, CDP, enterprise ESPs).Specialties: Digital Strategy, E-commerce, Loyalty strategy, Analytics, Campaign Management, Optimization, Social Media, Branded Entertainment, Rich Media, Reporting and behavioral analysis, RTB, Agile, JIRA/Confluence
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