Joshua Plotkin
Senior Lifecycle Marketing Manager @Loot Labs, Inc
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WORK HISTORY
Senior Lifecycle Marketing Manager @Loot Labs, Inc
Seattle, WA, US
I help fans of trading cards, sports cards, and video game skins stay engaged with their community, all while refining data, sales pipeline, and removing unneeded friction for our fans. Maybe the most fun job ever.
EDUCATION
Savannah College of Art and Design
BFA, Industrial Design
Alexander W Dreyfoos Jr. School of the Arts
Diploma, Visual Art, Graphic Design.
Savannah College of Art and Design
Master's Degree, Design Management
SKILLS
ABOUT JOSHUA PLOTKIN
I am a Systems Architect and Growth Strategist who lives at the intersection of data, design, and revenue. Over the last decade, I have specialized in building the technical infrastructure (Ops) and the high-converting customer journeys (Growth) that allow B2B and DTC brands to scale with precision.I don’t just \"send emails\", I build logic-based growth engines. By leveraging Advanced SQL (Snowflake/BigQuery) and sophisticated MarTech stacks, I bridge the gap between complex data science and consumer empathy.Core Impact Highlights:Revenue Growth: Directly attributed over $25M in annual sales to CRM and lifecycle initiatives at Frontdoor.Retention Excellence: Engineered automated journeys that drove a 27% lift in lead retention through behavioral segmentation and A/B/n testing.Systems Architecture: Led large-scale MarTech migrations (Marketo/HubSpot/Salesforce) and established data governance for databases of 1.5M+ users.Technical Toolkit:Platforms: HubSpot (Power User/Admin), Marketo, Salesforce (SFDC), Klaviyo, Braze, Iterable.Data/Code: SQL, Python, HTML/CSS, Snowflake, Databricks, Mixpanel, Looker.Strategy: Framework, Lead Scoring/Routing, DACI Models, Multi-Channel Orchestration (Email, SMS, Push, Direct Mail).
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