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Candice Ward
Senior Product Manager - Mobile Apps @The Church of Jesus Christ of Latter-day Saints
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WORK HISTORY
Senior Product Manager - Mobile Apps @The Church of Jesus Christ of Latter-day Saints
Salt Lake City, UT, US
Building a global CRM mobile app used by 80K+ users in 165 countries and 27 languages, focused on increasing outreach efficiency and usability Led planning for automated follow-up functionality, helping missionaries track invites, confirm attendance, and schedule next steps; increased early church attendance up to 11% compared to control Conducted and synthesized missionary interviews and field research to inform UX design, minimizing friction and avoiding over-contact behaviors Scoped and defined Smart Sort logic to prioritize high-potential contacts, surfacing uncontacted referrals and optimizing daily planning workflows Collaborated on Friend Progress Record redesign to connect weekly goals, commitments, and teaching events for improved clarity increasing CSAT 233% Developed documentation and worked cross-functionally to automate baptismal record workflows, reducing errors and manual intervention by local clerks Co-led user testing sessions and feedback cycles to validate assumptions, driving iteration based on qualitative insights and preparing for high-fidelity design Partnered with engineers and UX to implement scalable, privacy-conscious solutions, contributing to roadmap development and future release planning
EDUCATION
Brigham Young University Marriott School of Business
Master of Information Systems Management (MISM), Management Information Systems, General
Wharton Online
Certificate, Marketing
Brigham Young University
Bachelor of Arts - BA, Mathematics
ABOUT CANDICE WARD
My name is Candice, and I have been blessed to build alongside wonderful mentors and incredible teams throughout my career journey.Over the past 10+ years, I’ve launched 0-to-1 apps in global markets and led features on platforms with over 1.8M users. I love turning complexity into clarity and aligning business strategy with user needs. I believe curiosity and compassion are powerful career tools, and I bring them to every product, team, and project I’m a part of. Currently, I am most energized by opportunities to enable marketing teams to work smarter, faster, and at scale. MY PHILOSOPHYI believe technology amplifies human potentialI believe authenticity is essential to success and performanceI believe long-term relationships are the best way to buildI believe neurodivergence is a gift to be harnessed not a problem to be solvedI believe beauty is the greatest multiplierWHAT I DOCreate vision from ambiguity to align cross-functional teamsDeliver value quietly but consistentlySearch out high-impact product problems to work to build solutionsIdentify innovation within business constraints Build strategic influence to expand systems from withinPolish narrative to bring people along on the builder journeyMY SKILLSETProduct Management, Business Intelligence, Python, R, SQL, Artificial Intelligence, Machine Learning, Project Management, Business Analytics, Sales Strategy, Marketing Strategy, Product Strategy, Product-Led Growth, Natural Language Processing, UX/Design, Agile Development, Product Roadmap, Product Launch, A/B Testing, Experimentation, User Research, Market Research
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