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Camila Weiss Franco
Senior Marketing Managerin @lawpilots
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WORK HISTORY
Senior Marketing Managerin @lawpilots
Berlin, DE
Senior Marketing Manager for Brand and Communications- Development of a communication and brand strategy for lawpilots- Scaling of a thought leadership strategy around C-level communication- Management of the PR strategy and activities, in close collaboration with freelancers- Content planing and production for social media channels- Integrated conceptualization of brand campaigns, messaging and formats for different target groups and channels
EDUCATION
Deutsche Schule Rio de Janeiro - Escola Alemã Corcovado
Brazilian High School Degree and German High School Degree (Abitur)
University of Hamburg
Master of Arts - MA, Journalism and Communication Studies
Universidade Federal do Rio de Janeiro
Bachelor's degree, Communication and Media Studies
University of Hamburg
Bachelor of Arts - BA, Communication and Media Studies, Sociology
ABOUT CAMILA WEISS FRANCO
Communication and marketing expert, telling corporate stories professionally for 5+ years. My focus lies on brand campaigns, content strategy, and thought leadership. How can we foster digital and societal transformation through communication? This question has been at the forefront of my career. I am passionate about creating impact, boost innovation and understanding what moves us as audiences. During my studies, I conducted research on corporate social advocacy and explored the role and responsibility of businesses in addressing sociopolitical issues.At lawpilots, I am currently responsible for producing content and brand campaigns that strengthen our core offering: empowering people to act responsibly and value-based.For my communications concept for the non-profit organisation MENTOR, I was awarded the 2023 DPRG Junior Award.
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