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Cameron Tyer
Corporate Director, Demand Product Marketing @Six Flags Entertainment Corporation
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WORK HISTORY
Corporate Director, Demand Product Marketing @Six Flags Entertainment Corporation
Charlotte, NC, US
As a member of the Corporate Commercial Division team, oversee the Demand Product Marketing team responsible for creating and driving strategy to attract and grow the unique visitor population within all demand ticket channels for Six Flags Entertainment\'s (42) parks in the U.S, Canada, and Mexico. Collaborate with Regional park marketing partners, Revenue Analytics/BI, and Centralized Shared Services stakeholders to ensure the consumer demand ticket strategy and messaging road maps support all regions/parks and resort properties for annual visitation. Key Responsibilities: • Passionately identify areas/audiences for growth to convert and nurture through generational visitation • Partner with regional marketing teams to understand market nuances and visitation goals to meet park budget and revenue expectations • Delve into post visit surveys, attendance by DMA and ticket type to understand who the guest attending the parks during shoulder/core seasons • Develop strategic message road maps, by region (across all parks), to provide shared services and agency partners clear direction on targets, sales flights, performance goals and message • Partner with Web and eCommerce teams to influence customer journey and path to purchase to drive an increase in conversions • Manage 3rd Party Reseller team and channels, including contract negotiation, strategic planning with resellers, managing KPIs and reporting • Work closely with the Regional park marketing teams and revenue management to align third-party sales strategies with overall business objectives. • Serve as marketing conduit to XDS, providing centralized presentations of shared events to shared services for asset creation and customer facing execution
EDUCATION
Texas Tech University - Rawls College of Business
Bachelor of Arts - BA, General Business, RHIM (Restaurant, Hotel, & Institutional Management, & Organizational Leadership)
SKILLS
ABOUT CAMERON TYER
VALUE PROPOSITION As a resourceful and accomplished Leader in the Hospitality and Amusement Industries, I offer an array of skills in human resources, operations, budgeting, sales and marketing, procurement, customer service, and association, project and risk management practices. I build and lead cross-functional teams, mentoring for achievement through coaching, training and development. My success is measured by the team\'s success.SUMMARY Skilled hospitality expert with a history of engaging in turnaround operations to increase revenue, improve the guest experience, and heighten quality services. Creative, innovative, and effective programs to generate consumer interest, and consistently exceed organizational expectations. Specialties: Leadership, business strategy, sales strategy, timeshare association management, performance management, inventory management, staff development, customer service, operations management, hospitality industry
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