Callie Yiu
Vice President of Projects @American Marketing Association Ucsb
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WORK HISTORY
Vice President of Projects @American Marketing Association Ucsb
Oversee the planning and execution of all client consulting projects each quarter, including client outreach, project scoping, and team organization- Manage the end-to-end project process, coordinating team leads and members to ensure research, strategy development, and deliverables are completed on schedule- Serve as the primary liaison between external clients and AMA project teams, guiding marketing strategy development and ensuring high-quality final deliverablesCurrently leading 3 concurrent marketing consulting projects during the Winter 2026 Quarter.
EDUCATION
UC Santa Barbara
Undergraduate, Communication Major & Technology Management Program
Troy High School
High School Diploma, Media
International School of Beijing
Middle School
Santa Monica College
Associate of Arts - AA, Social & Behavioral Science
ABOUT CALLIE YIU
Hello there! I am a fourth-year Communication major at UC Santa Barbara pursuing a certificate in Technology Management, with a strong interest in marketing strategy, digital media, and consulting.Currently, I serve as Vice President of Projects for the American Marketing Association at UCSB, where I lead client consulting projects and oversee the development of research-driven marketing strategies for real organizations. This role has allowed me to manage large project teams, coordinate multiple workstreams, and translate market insights into actionable campaign recommendations.Beyond AMA, I have gained hands-on experience in digital marketing through internships and collaborative projects. I previously interned at iProspect (a dentsu company) in Taipei, where I was exposed to media planning, performance marketing, and campaign strategy across platforms like Google Ads and Meta. I have also worked on marketing campaigns focused on user acquisition, social media engagement, and audience growth.I am particularly interested in how data, consumer insights, and creative strategy come together to drive meaningful marketing outcomes. Long term, I hope to work in strategy consulting or marketing strategy roles where I can help organizations make smarter decisions about how they reach and engage their audiences.I’m always open to new opportunities and enjoy connecting with people. Feel free to reach out!
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