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Caitlin Zucal
Product Marketing Manager @Favor Delivery
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WORK HISTORY
Product Marketing Manager @Favor Delivery
Collaborates with Product, Brand and Marketing teams to shape the vision of Favor products and share them with our loyal fan base of Runners and customers. Researches the competitive landscape within the technology and on-demand sectors and uses this knowledge to inform product and marketing decisions. Develops product positioning and messaging that differentiates the Favor brand and products in the on-demand market. Plans the marketing strategy behind new product launches and releases while managing the cross-functional implementation of the plan. Drives demand generation among Runners and customers by developing a cohesive strategy that ties in with our various value propositions. Drives engagement throughout the Runner and customer funnels. Uses market research to communicate the value of new products/features to internal Product and Marketing teams. Differentiates Favor from competitors in the on-demand community through a variety of programs, messaging and product recommendations. Writes effective business proposals for Product and Marketing teams to ensure campaigns are effective and can be automated or delivered across channels. Celebrates Runners and customers through a variety of marketing channels. Composes compelling content for emails, push notifications, and a wide range of promotional materials.
EDUCATION
The Ohio State University
Bachelor of Arts, International Studies, Public Relations, Diplomacy, and Business
SKILLS
ABOUT CAITLIN ZUCAL
Caitlin is a graduate of The Ohio State University, where she earned a degree in…
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