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Caitlin Woo Nobles
Executive Director, Product Development @Petite \'n Pretty
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WORK HISTORY
Executive Director, Product Development @Petite \'n Pretty
Beverly Hills, CA, US
Lead end-to-end product development, including industry competitive analysis, formula sourcing and development, shade and benchmark development, primary package sourcing and development, secondary carton and label sourcing and sizing, full product cost negotiations, and vendor timeline management.• Implemented and oversee key operational systems including internal product coding, barcode generation, and comprehensive department tools (product briefs, costing sheets, BOMs, product profiles, global calendar, etc.).• Manage all clinical and safety testing, partnering with vetted third-party labs to execute testing (stability, compatibility, RIPT, PET, heavy metals, in-vitro ocular, pediatric use, etc.).• Maintain Master Testing Data file, incorporating regulatory documentation (allergen/gluten/nut-free statements, CoAs, etc.); manage relationships with regulatory consultants; managed Ulta Clean Pillars through Novi Portal; oversaw all documentation required for MoCRA filing in 2025.• Collaborate with Creative on product concepting, packaging artwork design (primary/secondary), print collateral, merchandising units, PDPs, and shade approvals.• Direct visual merchandising strategy with Founder, Sales, and Creative teams—source vendors, manage unit production, lead strategic unit layout and design, and costing negotiations.• Partner with Sales to support retail needs, including new product uploads, PO tracking, and performance reporting.• Authored key departmental SOPs: Product Development, Packaging Guidelines, Regulatory Testing, and Batch Coding.• Work with Operations Manager, ensuring on-time PO execution, PD + Ops tracking, and EDI process adherence.• Managed brand coordinator and intern team.• Participated in annual budgeting alongside finance partners.• Served as in-house makeup artist for photoshoots and product demos.
EDUCATION
FIDM
Professional AA, Beauty Industry Merchandising and Marketing
Santa Rosa Junior College
AA, Humanities
ABOUT CAITLIN WOO NOBLES
Experienced product developer with 15+ years in the cosmetics industry, blending…
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