Kevin Grigsby

SVP & Executive Producer @FanDuel

Los Angeles, CA, US

Head of Content Strategy, Operations & Commercial Performance — ran content like a business, for the business (that are: FanDuel Sportsbook, FanDuel Casino, FanDuel Racing, TVG).Accountable for company-wide content strategy and operations across FanDuel TV, FanDuel TV+(OTT), FanDuel Extra (FAST), FanDuel Racing, and social platforms — ensuring every initiative served measurable commercial goals for customer acquisition, retention, and brand growth.P&L owner responsible for scaling a 300+ person organization spanning Production, Operations & Engineering, and On-Air Talent, building high-performance systems that drove output and efficiency.Rebranded and transformed TVG into FanDuel TV, expanding reach and increasing content consumption by 6× through digital-first, data-led programming and multi-platform distribution.Built partnerships with the NFL, NBA, and MLB to deliver live, analytics-driven sports programming that informed, entertained, and converted audiences across streaming and social channels.Directed content initiatives that operated in competitive alignment with DraftKings, ESPN Bet, BetMGM, and Fanatics Sportsbook — each driving content that transacts with customers and fuels business growth.Oversaw distribution, rights management, measurement, and reporting, establishing performance frameworks that linked creative execution to commercial outcomes.

California State University, Chico

Associate of Arts (AA), Radio, Television, and Digital Communication

Claremont High School

High School