Burke Anderson
Director, Channel Partnerships @Netsmartz
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WORK HISTORY
Director, Channel Partnerships @Netsmartz
I develop and execute strategic sales initiatives in collaboration with Microsoft, AWS, IBM & Salesforce partner ecosystems. I focus on alliances, partner engagement, partner marketing, enterprise solution selling, and pipeline & revenue growth.
EDUCATION
University of Utah
Marketing & Communications
ABOUT BURKE ANDERSON
I’m a strategic partnership and business development leader with 20+ years of success building ecosystems that drive revenue growth, brand visibility, and measurable market impact. My strength lies in blending sales, marketing, and partner strategy into scalable go-to-market engines — generating $100M+ in pipeline through channel, referral, and technology alliances across SaaS, AI, Cloud, and IT services.What I’ve learned over time is simple: the right partner strategy can accelerate everything — from lead flow to deal velocity to brand credibility. That’s why I’ve spent the last decade selling with and through partners, rather than just direct. Whether it’s launching a new partner program, enabling co-sell motions, negotiating high-stakes sponsorships, or scaling multi-partner campaigns, I know how to drive impact across both strategic and tactical levels.I work best when I’m connecting the dots — across departments, stakeholders, and functions — to turn good ideas into repeatable revenue. Highlights & Differentiators: Built and led GTM partnerships with Microsoft, IBM, AWS, Salesforce, VMware, T-Mobile, Lumen, and global SIs Expertise in identifying and vetting partners, negotiating contracts/sponsorships, onboarding partners, integrating marketing programs, and leveraging partnerships to drive sales, brand recognition, and market penetration. Robust business background – SaaS, AI, CRM, Cloud, Tech Services, enterprise partners, agency account management, and startups. Proven ability to vet, activate, and grow partner ecosystems (referral, reseller, alliance, co-marketing) Talent for recruiting and mentoring sales and marketing stars by focusing on drive, accountability, and integrity. Consultant for sales strategy and partner enablement at Technique Sales Consulting If you\'re building a high-growth GTM motion, scaling a partner program, or exploring new alliance channels, let’s connect. I’m actively exploring Enterprise-level opportunities where I can lead partner strategy, drive revenue, and help teams win together. Reach me here or at b••••@techniquesales.com :Team Building, Partner Acquisition, Strategic Alliances & Partnerships, Channel Partner Marketing, Sales Execution, Strategic Planning, CRM, Systems Integration, Technology Services, Solution Marketing, Partner Events, Program Management, Value Propositions
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